Trying times and immense hardship face Israeli society, but equal to our troubles, it is profoundly heartening to witness the global outpouring of support and compassion. As the co-founder and CEO of Genesis Business Humanity and the co-founder and Managing Partner of the Genesis Friends for Life Foundation, I am deeply moved by the resilience and unity displayed during such tumultuous times. Today, I am excited to announce the establishment of a vital initiative, Genesis Friends for Life Israel, aimed at providing essential aid and support to those most affected by the ongoing conflict.